industry
Luna Project
Design
Marketing
services
Website Copywriting Digital Product Copywriting
Case Studies
voice
Strategic
Collaborative
Intuitive
Although I work with clients across a handful of industries, brand strategy has to be one of my favorites. The field attracts brilliant creatives, strategists, and people who call themselves both who are united by their ability to toe the line between the passionate and the impactful.
Enter Jessica Luna and her brand Luna Project. First off, Jessica is as much of a lovely human being as she was an ideal client. She’s warm, creative, affirming, and kind– but she’s also a formidable strategic mind, decisively logical, and game for getting from Point A to Point B with the best outcome possible. Factor in the fact that she’s a natural-born brainstormer who can hand over the reins and trust the process we’ve charted out together, and I felt like I’d struck gold.
We’ve been working together on and off for a couple of years, and during that time, her website copy and case study package were two of my favorite projects that I completed for her.
Introduction
Jessica Luna is a brand strategy-minded marketing professional and designer who works with legacy businesses and large corporations in the Midwest. With almost 20 years of experience, she’s curated an impressive roster of clients and made herself indispensable to businesses looking to develop and execute marketing strategies at critical stages in their development.
Her clients include a nation-wide commercial service company, a non-profit health clinic and education center, a handful of chic downtown eateries, and a rapidly expanding entertainment brand making an impact with luxury movie theaters.
the client
Jessica first reached out to me to completely redo her brand’s website copy, internal documents, and client-facing documents. As Luna Project’s growth skyrocketed and its identity evolved, she felt that her digital presence was feeling tired and out of date. She was looking for both a copywriter and a strategy-minded collaborator to set her brand up for another decade of success.
Once we connected, we worked closely together to articulate her Unique Selling Points (USPs), get into the minds of her current and prospective clientele, and develop a robust brand voice that reflected her extensive expertise. After that, it was off to the races with a comprehensive site map and outline, preliminary copy drafts, and full-site execution of the copy that she could build her site design around. (She was one of those rare clients who wanted to go copy-first, design second.)
Jessica was so pleased with the final result that she came back to me six months later, requesting eight case studies from each one of her her keystone industries. These highlighted the amazing work she’s done in the retail, hospitality, non-profit, restaurant industries, and more, establishing her expertise and making her a first choice for prospective clients.
the project
industry
Design & Marketing
services
Website Copywriting Digital Product Copywriting
Case Studies
“If I could describe Hannah in a simple phrase it would be 'calming waters'.”
"She has an uncanny ability to sift and rework my chaos into valuable, usable content. Her research skills, keen instincts, and patience allowed me to pivot and rework my branding journey."
– JESSICA LUNA, MARKETING STRATEGIST AND BRANDING EXPERT